ContractorRank exists because trade contractors deserve an agency that actually understands their business — not one that treats them like another line item.
Most contractor websites are invisible online. They're slow, they're not mobile-friendly, and they're not showing up when homeowners search for services in your area. That means contractors who do exceptional work are losing jobs every single day — not because of their skills, but because of their web presence.
I'm Michael Martinez, based in Albuquerque, New Mexico. I started ContractorRank after seeing this problem repeat itself across trade after trade — HVAC companies, plumbers, roofers, landscapers, gravel haulers, tree removal crews. Great work, bad websites. Great work, zero Google visibility. Great work, phone not ringing.
So I built an agency that works exclusively with trade contractors — in New Mexico and across bordering states: Arizona, Colorado, Utah, Texas, and Oklahoma. No restaurants, no boutiques, no tech startups. Just contractors.
That focus is the whole thing. It's not a gimmick. It's why I can build a better website, write better copy, and run better SEO for your HVAC company than any generalist agency ever could.
I know this market. I know the Southwest. And I understand what homeowners here are searching for when they need a contractor right now.
Contractors are who I build for. HVAC, plumbing, roofing, landscaping, gravel, and tree removal — that's it.
You'll deal with me directly — not an account manager, not a junior developer. When you have a question or need a change, you get a real answer, fast.
A generalist agency might build you a decent-looking website. But they don't know that your busiest season is summer for AC calls and fall for furnace tune-ups. They don't know that homeowners searching "emergency plumber near me" convert at three times the rate of any other keyword. They don't know how to structure a service-area page to actually rank in your city.
I know all of that — because contractors are what I focus on. The seasonality, the service-area targeting, the review strategy, the call tracking, the Local Pack ranking — this is what I study and build for.
That depth of focus is what makes the difference between a website that exists and a website that actually brings in booked jobs.
Seasonal content strategy, campaign timing, and keyword targeting aligned to when your customers actually need you.
Service area pages, Google Business Profile optimization, and Local Pack targeting — done the way Google rewards for service-based businesses.
Homeowners looking for a contractor want trust and speed. Every page is written and designed with that customer mindset front and center.
I don't care about impressions, click-through rates, or any other metric that doesn't pay your bills. I care about one thing: is your phone ringing with qualified jobs? That's the only scoreboard that matters to me.
Not vanity metrics. Not impressions. Not "brand awareness." I measure success by whether your phone rings and your calendar fills up.
You'll always know where things stand. No agency double-speak, no inflated reports. If something's working, I'll tell you. If it isn't, I'll fix it.
Every dollar you spend here should come back multiplied through more leads and jobs. That's not marketing copy — that's the standard I hold myself to.
I don't split my attention across industries. HVAC, plumbing, roofing, landscaping, gravel, and tree removal — that's where I specialize, and it shows in every site I build.
I don't chase page-one rankings for keywords nobody searches. I target the exact phrases homeowners type when they need your service right now — and I get you there.
Every page is engineered to turn a visitor into a phone call or form submission. Clear CTAs, trust signals, fast load times — all the things that separate a lead machine from a digital brochure.
You're not a ticket in a queue. You have my direct line, you get straight answers, and your business growth is something I personally care about — not just professionally.
Get a free audit of your current online presence — I'll tell you exactly what's wrong and exactly how to fix it. No fluff, no sales pressure.